Challenge: AmazonFresh is a food delivery service coming to London. They aim to court the hearts and minds of foodies throughout the region, but they need an identity, a voice.
Solution: Foodies love food, they eat it, they make it, they take pictures of it, they post about meals, ingredients and restaurants; it's a way of life. AmazonFresh loves food too. In fact, AmazonFresh might have a crush on food, a borderline obsessive infatuation with it.
Credits: Ariana Pierre (AD), Frank Hammar (AD), Paul DeMontpellier (CW)
Recognitions: AAF New York Addys 2017 / Silver
SIA Summit Creative Awards 2017 / Shortlist
Challenge: How can BMW Connected distinguish itself as a personal mobility companion in a world where people heavily rely on various apps & devices to manage their lives?
Credits: Ariana Pierre (AD), Unnati Marda (AD), Lis Mery Ramirez (CW)
Recognitions: One Show Young Ones 2017 / Merit Award
Challenge: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Solution: If NASA turned to origami, an ancient Japanese art, to solve one of space exploration's greatest challenges, why couldn't we use a tattoo to provide peace of mind to mothers?
Happy Hearts was born as the combination of a new but promising technology, micro-electronic tattoos, and Johnson & Johnson. Happy Hearts is a electromagnetic device for made for pregnant women, that provides vital information about the baby’s health and their own. It brings peace of mind to moms while allowing Johnson & Johnson to do what they do best, ensuring every pregnancy is a healthy one.
Credits: Ariana Pierre (AD, Motion Graphics, CW, Producer & Camera), Elizabeth Terlato (AD, CW & Co-Producer)
Recognitions: New York Festivals 2017 / Second Place
Challenge: Create a brand-enhancing digital media campaign for the Holiday season in a place where Starbucks is roasting the competition...Brazil.
Solution: Brazil, like much of South America, is in crisis. Violence and crime are prevalent. We took that as an opportunity for a big brand to solve a big problem. #brewkindness
Challenge: Child slavery is among the most prevalent of global issues for kids ages 5-14. Street Art for Mankind is looking to emancipate all captive youths but for that, they need to catch people's attention through social media and original events.
Solution: What if the world saw its most famous celebrities #atthisage compared to child laborers?
Challenge: Back on 2013 Lyft was not the first alternative that came to mind when people needed a car service. Instead, they thought of Uber.
Solution: Lyft separated itself from its competition with its fun and friendly personality. With our concept “ride easy” we positioned Lyft as the most fun, personable and modern car service app. We invited users to "stache" their selfies with the back-then-new face recognition technology and share them to Lyft's live digital billboard for a fun, interactive experience that'd leverage their rides.
Credits: Ariana Pierre (AD), Rachel Costa (CW), Sam Hodian (AD)